Coca-Cola Gets Into Record Biz With New Label
Coca-Cola entered the music business with a bold move Tuesday (May 14) by launching real thing tecords. (rtr) in partnership with Universal Music Group, aiming to spotlight global talent across all genres—including Hip-Hop. The Atlanta-based beverage giant, with a 138-year legacy and 2024 revenues exceeding $45 billion, is now tapping into the cultural power of […]