EMERGING ARTIST: V?K – EQ Music Blog

It’s been a while since I encountered an emerging music act that incorporates a symbol into their artist name. Yet by the same token, is precisely what made rising talent V?k impossible to ignore. His new track, “Ghost Rhythm,” instantly captured my attention.

I’m genuinely excited to discover this bilingual pop singer who transcends the conventional Eurovision route. Born in Italy and now making waves in London, V?k has skillfully woven his Italian heritage into his earlier works. With “Ghost Rhythm,” however, we might be led to believe he’s embracing the eerie charm of the season, driven solely by the intriguing title. This track not only highlights his unique artistry but also opens doors to a refreshing soulful voice that shines out.

It’s hard to pinpoint another soul-pop artist who has emerged with such promise since the rise of Lewis Capaldi and, before him, Sam Smith, with their iconic collaboration “Latch” alongside Disclosure. This branch of pop desperately craves new artistry. And notably, V?k appears ready to be that invigorating voice capable of ushering in a transformative wave. Their unique blend of raw vulnerability and playful charm captivates listeners, striking a profound emotional chord and setting the stage for a compelling new trend in the genre.

“Ghost Rhythm” masterfully blends retro vibes with its sound, creating an enchanting musical atmosphere. Yet, beneath this nostalgic exterior, the lyrics delve into profound emotions, tackling heavy themes and the struggle to exorcise inner demons. This juxtaposition not only captivates but also offers a powerful reflection on personal battles.

Speaking about the song, V?k explains how he turned a difficult period into the joy you hear today. “Ghost Rhythm” is about what it feels like to lose the rhythm of your own life. During a depressive episode, I felt stripped of any lust for life like I was just trying to give myself a beat to live to.”

Experience the enchanting allure of V?k, where soft, alt-pop soundscapes envelop you in soothing, sonically rich rhythms that are both emotionally resonant and irresistibly danceable. His heartfelt lyrics, distinctive style, and captivating voice position him as a remarkable force in the music scene. Don’t miss out on this rising star—V?k is undeniably one of London’s most exciting new artists to watch. Dive in now.

Connect with V?k

Instagram:  https://www.instagram.com/vikwho/