Alison Wonderland Turns Touring Into A Treasure Hunt With GeoGuessr-Powered Pop-Up Raves

Leave it to Alison Wonderland to make finding the rave half the fun.

Just days after announcing the completion of her next album, described by the artist as the “best thing I’ve ever made,” Alison Wonderland is throwing the rulebook out the window with a surprise live event concept.

Teaming up with GeoGuessr, the beloved online geography game, Wonderland is launching a series of secret pop-up shows under the “Wonder Rave” banner. The first event kicks off this Friday at a hidden U.S. location. The only way to find out the venue is to play a custom Alison Wonderland-edition of GeoGuessr, now live for fans eager to pinpoint where the “Run” artist will be performing.

It’s an interactive twist on the standard tour rollout, and a move that reinforces Wonderland’s position as one of electronic music’s most creative minds. The campaign also serves as a cryptic lead-in to Wonderland’s next full-length project, the follow-up to 2022’s Loner. By fusing digital gameplay with real-world community, Wonderland is reimagining how artists bring fans into their world, not only to watch the journey unfold, but to actively chart its course.

Check out the game here to uncover the location of Wonderland’s upcoming pop-up this Friday, July 18th, 2025.

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